IKEA: The Complete History and Strategy
“No method is more effective than a good example.”
"Manifesto" By Ingvar Kamprad, IKEA founder
The_testament_of_a_dealer_2018.pdf
To create a better everyday life for the many people by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them
1 The product range – our identity
2 The ΙΚΕΑ spirit – a strong and living reality
3 Profit gives us resources
4 Reaching good results with small means
5 Simplicity is a virtue
6 Doing it a different way
7 Concentration – important to our success
8 Taking responsibility – a privilege
9 Most things still remain to be done. A glorious future!
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