HP News - HP Inc. Accelerates Disruption of $55B Copier Segment with Acquisition of Samsung Electronics Co., Ltd.’s Printer Business
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HP Inc. to Buy Samsung's Printing Business for $1.05 Billion
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"HP CEO Dion Weisler has set a goal of expanding HP’s printer business into the so-called “A3” market, which is the market for office copiers, which the company refers to as a $55 billion market. HP believes it can go from just about nothing to meaningful market share by replacing what it deems as overly complicated and costly office copying machines with machines that are basically multifunction printers."