Microservices vs. Code

Microservices: Software that Fits in Your Head @ Info

"Dan North describes a model for thinking about the age of code and argues for replaceability as a first class concern. He also discovers that by optimizing for both replace-ability and consistency one can end up with something that looks a lot like microservices."slides: Microservices: software that fits in your head // Speaker Deck

"What is the goal of software development?

To sustainability minimize lead time to (positive) business impact.

The goal is not to produce software!

...

Code is not the asset…

- writing code costs 

- waiting for code costs 

- changing code costs 

- understanding code costs

Code is the cost!

...

Microservices can be a 

Replaceable Component 

Architecture

- if you choose to optimize for 

replace-ability and consistency 

- smaller is not necessarily better 

- more replaceable is better

text of slides: Microservices: software that fits in your head - SSSSLIDE

book: Software, Faster by Dan North [Leanpub PDF/iPad/Kindle]

Microservices @ MartinFowler


book: Building Microservices - O'Reilly Media

Google Alphabet Marketing

The real reason for Google's Alphabet announcement: Branding | VentureBeat | Business | by Ari Applbaum, Venture1st


"The 12th rule of marketing outlined by Al Reis and Jack Trout in their classic marketing guide, The 22 Immutable Laws of Marketing, is “The Law of Line Extension.” Reis and Trout advise companies to resist the pressure to extend the equity of their brand. Don’t spread too thin and try to be everything for everyone. This applies to product lines: Extending the product line to unproven areas is dangerous. While most companies believe that a power of a brand will help sell new products, often the new product hurts the old one. And the brand gets tarnished along the way

....
What is Google’s brand? Google’s mission statement is “to organize the world’s information and make it universally accessible and useful.” And the second rule in the company’s “Ten things we know to be true” (AKA “Ten Things”) is “It’s best to do one thing really, really well.”


The 22 Immutable Laws of Marketing by Al Ries and Jack Trout @ SlideShare

Summary of the book "The 22 Immutable Laws of Marketing