T.J. Maxx throws $399 iPad curveball | Crave - CNET
"T.J. Maxx, which is best known as a clothing retailer, caused seismic activity in the land of technophiles over the last few days by selling limited quantities of Apple's 16GB iPad with Wi-Fi for only $399, nearly $100 less than the suggested retail price.
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The number of actual $399 iPads in the wild might be around 80
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Why would T.J. Maxx pull such a move? The phrase '15 minutes of fame' comes to mind. "