240,000 unique mobile visitors were served the A/B test.
| Variation | Unique Visitors | Unique Clicks |
|---|---|---|
| Hamburger | 120543 | 1211 |
| Menu | 121152 | 1455 |
Android users are almost 3x less likely to click a navigation button than iOS users."
Wednesday, April 15, 2015
design: Hamburger vs Menu
Hamburger vs Menu: The Final AB Test
The MENU button was clicked by 20% more unique visitors than the HAMBURGER button.
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