(WWDC 1997, as a 'new' CEO of Apple, struggling at that time, just before a huge take-off)
"You've got to start with the customer experience
and work backwards to the technology.
You can't start with the technology
and try to figure out where you're going to sell it."
While there is a contradiction even in this brief video
(engineers did build a great laser printer that can sell)
a clear vision "customers first" helped make it better than HP's, by using PostScript and sharing,
sell it for twice the price, and create a new desktop publishing industry.