Sunday, November 25, 2012

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IBM Analytics: iPad online buying

10% of online purchases, and 88% of tablet purchases, were made on an iPad

Apple's iPad led Thanksgiving and Black Friday online buying - Apple 2.0 - Fortune Tech

"The highlights of IBM Digital Analytics Benchmark's findings:

  • The Mobile Factor: Mobile buying soared, with 24% of U.S. consumers using a mobile device to visit a retailer's site, up from 14.3% in 2011.  Actual mobile sales hit 16.3%, up from 9.8% in 2011. 

  • The Apple Factor: The iPad generated more traffic than any other tablet or smartphone, accounting for nearly 10% of online shopping. This was followed by the iPhone at 8.7% and all Google (GOOG) Android devices combined at only 5.5%.

  • The iPad Factor: The iPad dominated tablet traffic at 88.3% followed by the Barnes and Noble (BKS) Nook at 3.1%, Amazon (AMZN) Kindle at 2.4% and the Samsung Galaxy at 1.8%."