It's Official! The End Of Competitive Advantage @Forbes
"...competitive advantage is transient, not sustainable.
To operate, we need a new set of assumptions about how the world works
and “a new playbook to compete and win when competitive advantages are transient.
...To operate, we need a new set of assumptions about how the world works
and “a new playbook to compete and win when competitive advantages are transient.
In the Creative Economy, where the quest is to find the next opportunity, 'companies are getting better at figuring out what people really need and will pay for, at designing better experiences, and at wresting new efficiencies from existing assets.'”
