Tuesday, March 22, 2016

ideas to spread: remarkable as purple cow: Seth Godin @TED

remarkable = "worth making a remark about."
Seth Godin: How to get your ideas to spread - YouTube
Seth Godin: How to get your ideas to spread | TED Talk | TED.com



"The riskiest thing you can do now is be safe. The safe thing to do is to be at the fringes, be remarkable.""

Seth Godin: The tribes we lead - YouTube
Seth Godin: The tribes we lead | TED Talk | TED.com

people want to connect to ideas, to "true believer" leaders
"product that tells a story"

Comanche Marketing: Seth Godin on Marketing to Stand Out
"Godin stresses the need to be boldly different to attract attention. According to Godin, playing it safe is risky. Godin also talks about attracting the early adopters because they're passionate and talk to other people, lots of other people."


Hipsters: The Marketers Wet Dream? – All Things Independent.
Seth Godin

Otaku - Wikipedia, the free encyclopedia
Otaku (おたく/オタク?) is a Japanese term for people with obsessive interests,
commonly the anime and manga fandom.

(Those are usually "early adopters")

Dave McMurtry: Top Ten Social Media Marketing Mistakes
Past   Now             -Seth Godin, “Tribes”
The Tribes We Lead By Seth Godin



STOP STEALING DREAMS: Seth Godin at TEDxYouth@BFS - YouTube
schools teaching compliance

Seth Godin | Speaker | TED.com

Seth's Blog ("one of the most popular in the world")



"Low Code" apps platfroms

A new buzz-word for "higher abstraction level" apps. The name should be more uplifting.

A common challenge: hiding too much, and no common vocabulary (explicit semantics)
A good solutions would be a web++, not rigid as semantic web but flexible as html.

New Development Platforms Emerge For Customer-Facing Applications
Vendor Landscape: The Fractured, Fertile Terrain Of Low-Code Application Platforms @ Forrester Research

Use Low-Code Platforms to Develop the Apps Customers Want | CIO

How low-code development seeks to accelerate software delivery - SD Times
low code vendor diagram
0812.sdt-forrester-lowcode

event: TechNet VC 2016

TechNet VC 2016 | Channel 9
"TechNet Virtual Conference 2016 is a three day event covering products such as Windows 10 and Azure, and major IT topics such as security and management. It's a technology summit you don't want to miss, presented by expert Microsoft and industry speakers delivered straight to your desk or mobile device."

Windows Server 2016 Nano
Microsoft's mission: more computing is a good thing for people's productivity