How FedEx Influenced the React Logo — Maykel Loomans
"the FedEx logo is widely regarded as one of the most successful logos amongst designers. Whereas the logo looks pretty bland from the outset, the arrow elegantly hidden in the negative space between the E and the x is a crucial example of “once you see it, you can’t unsee it”. There’s something extraordinary in the way your brain stores that pattern recognition deep in its depths, which is another illustration that everything is a remix.For the React logo, it meant that after drawing three ovals, of which two were rotated incrementally by sixty degrees, a cog appeared. Et voila: a technological framework — a tool, if you will — that has a name that correlates with chemistry, represented by a cog living in the negative space of a simplified atom.
