"DNS servers have been helping us get to websites almost effortlessly for decades now, but Google thinks its time for change. It says URLs have become to complicated and unwieldy and are easily exploited by phishing schemes. It wants to introduce something new, but it's not quite ready to reveal just what that is yet."
Google Developers Blog: Transitioning Google URL Shortener to Firebase Dynamic Links
Firebase Dynamic Links | Deep link potential users to the right place inside your app | Firebase
Create Dynamic Links | Firebase
Share your App content smoothly using Firebase Dynamic Links
Google Developers Blog: Transitioning Google URL Shortener to Firebase Dynamic Links
Firebase Dynamic Links | Deep link potential users to the right place inside your app | Firebase
Create Dynamic Links | Firebase
Share your App content smoothly using Firebase Dynamic Links