"The iPhone 5 is the greatest phone in the world.
...
And yet it is also so, so cruelly boring."
Same as every new generation of Mercedes, favorite car of late Steve Jobs,
is great, improved, and boring, so is every new iPhone now...
Dependable, safe choice, exact opposite of "rebel" image that made Apple famous.
Not to mention totally closed, controlled, system, that would make old IBM proud,
the one that Apple was so firstly fighting in its early days...
