book: Beyond Disruption

 Amazon.com: Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs: 9781647821326: Kim, W. Chan, Mauborgne, Renée A.: Books

Beyond Disruption Book: Transform How You Think about Innovation & Growth

from creators of "Blue Ocean Strategy" and authors of the book with same name.

What is Blue Ocean Strategy | About Blue Ocean Strategy

Blue Ocean Strategy - Wikipedia

The book presents analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas