Amazon.com: Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs: 9781647821326: Kim, W. Chan, Mauborgne, Renée A.: Books
Beyond Disruption Book: Transform How You Think about Innovation & Growth
from creators of "Blue Ocean Strategy" and authors of the book with same name.
The book presents analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas