Email: 5 Sentences Long

Why Every Email Should Be 5 Sentences Long | Fast Company | Business + Innovation:

"Long emails are either unread or, if they are read, they are unanswered ...

SO HOW DO WE STAVE OFF OUR OUTBOX ABANDONMENT ISSUES?

By making our emails really, really easy to reply to.
By making them, like a fine product, massively simple.

The key is understanding if we're trying to get our recipient
to take some sort of action from the prompt that we give them.

That action--and its motivation--needs to be as clear as possible,
delivered as cleanly as possible.

Since people are both busy and lazy, they're
"more likely to respond to information requests--
whether important or trivial--if they're easy to address,"
...even if a message is important, if it's too complex, it won't get a response."

Jeff Bezos: “It’s all about the long term”

Stop the Presses: A New Media Baron Appears | LinkedIn:
"Amazon Founder and CEO Jeff Bezos is buying The Washington Post for $250 M"

Letter to the employees of The Washington Post

Ikea's Magic Catalog

1 | Ikea's New Catalog Magically Transforms Into Furniture | Co.Design: business + innovation + design
"IN AN AMAZING USE OF PAPER, IKEA’S NEW CATALOG CAN BE PLACED ANYWHERE IN YOUR HOME, AND APPEAR AS ANY PIECE OF FURNITURE ON A SMARTPHONE OR TABLET."
Place IKEA furniture in your home with augmented reality

IKEA online catalog