IT Conversations | O'Reilly Media Where 2.0 Conference | Alex "Sandy" Pentland
...indoor spaces of the city and the answers that can be gleaned from human movements within the interiors of buildings. Tapping into the potential of the phone to mine customer and employee location data within an organization leads to interesting results. From the movement of ants to how coffee breaks are scheduled, location based software can show habits that encourage and discourage productive behavior.

Waggle dance
is a method that bees are using to show to other bees direction to good food.
If enough many bees point to same direction, the whole hive moves.
Similar thing happens in human social networks:
when enough many people move to same direction,
the whole organization moves...