Wednesday, March 23, 2011

Daniel Burrus - book "Flash Foresight", podcast

Flash Foresight - book by Daniel Burrus

VERY interesting, useful, common sense, not common practice!

1. Start with certainty (use hard trends to see what's coming).
2. Anticipate (base your strategies on what you know about the future).
3. Transform (use technology driven change to your advantage).
4. Take your biggest problem and skip it (it's not the real problem anyway).
5. Go opposite (look where no one else is looking to see what no one else is seeing and do what no one else is doing).
6. Redefine and reinvent (identify and leverage your uniqueness in new and powerful ways).
7. Direct your future (or someone else will direct it for you).

1. "Either/or" thinking assumes a zero-sum game, in which the pie is fixed size and emerging technologies-or emerging markets-must necessarily threaten the existence of the old. But that's not reality...The principle of "both/and" tells us that the new and the old will continue to coexist side by side.

2. clear dependable strategy for staying ahead of the curve is to create in yourself and in your company or organization a habit of continuously decommoditizing. Anything and everything can become a commodity; and any product or service can be decommoditized. [Yes, he does provide examples]

3. ...there will be no recovery, no going back-only a surge forward into a very different world.

4. Not long ago, a CEO of a large company told me he was reluctant to spend the money to upgrade his people's skills. "What if I do," he said, "and then they leave?"..."I see your point," I responded. "But what if you don't-and then they stay?"

5. ...The organizations that are succeeding today are those that have learned how to fail fast-and who do not fail to learn.

6. Here is the question you need to ask yourself: "In order to speed up, am I willing to slow down?"

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    "Southern Pacific Communications Company (SPC), a unit of the Southern Pacific Railroad, began providing long-distance telephone service after the Execunet II decision late in 1978. SPC was headquartered in Burlingame, California (where Sprint still maintains a technology lab, on Adrian Ct.)

    The Railroad had an extensive microwave communications system along its rights of way used for internal communications; later (after the Execunet II decision) they expanded by laying fiber optic cables along the same rights of way. In 1972, they began selling surplus capacity on that system to corporations for use as Private Lines, thereby circumventing AT&T's then-monopoly on public telephony..."