Saturday, June 22, 2019

IoT: Evrythng

very interesting: RFID tags have become very affordable (< $0.05), now able to get unique tag ("serial number = serialization) on almost any thing.

Episode 220: The future of surveillance includes hacked data and biased AI – IoT Podcast – Internet of Things

"... Evrythng, a platform that connects unique tags to the internet. Brands ranging from Coke to liquor giant Diageo use the Evrythng platform to track individual items and connect brands to customers. Guinard discussed how Evrythng has changed with the times in the internet of things, how a new standardcould let consumer packaged good companies track individual items, and how the economics are finally in favor of connected tags. We also discuss the tech needed to track a trillion connected objects, salmon and why companies always turn to marketing first when it comes to IoT."

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