"Data as a Service: Powering Oracle Adaptive Intelligent Apps, Oracle Data Cloud enables them to learn, react and adapt in real time based on historical and dynamic customer data. This empowers marketers to quickly identify audiences, connecting their behaviors across devices and platforms—so they can deliver the right message, to the right customer—at the right time. Oracle Data Cloud, which is the largest data marketplace in the world, features a collection of more than 5 billion global consumer and business IDs and more than 7.5 trillion data points collected monthly."
Introducing Data as a Service for customer intelligence @ Oracle blog
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