Saturday, April 11, 2015

Starbucks: free online college education for all of its employees

"We are not in coffee business serving people, 
we are in the people business serving coffee"

"300 000 employees, half of them in USA; potential investment $240 M
$20 B revenue per year, average purchase is $5;
Brand is very dependent of human behavior, delivering "Starbucks experience" and elevating the brand. Making people proud, galvanizing the organization. Doing the right thing."

Howard Schultz On Why He's Determined to Give All Starbucks Employees…
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