ideas: Future "Creator Economy" by Paul Saffo (!)

Paul Saffo: The Creator Economy - The Long Now
"Media innovations drive economic shifts, Saffo began.
“We invent new technology and then use it to reinvent ourselves.”

1. The Industrial/Producer Economy. At the beginning of the 20th century the leading scarcity was stuff, and so manufacture was systematized. ... “Every new abundance creates an adjacent scarcity.“
2. The Consumer Economy. The new scarcity was desire. 1958 brought the first credit card. The CEOs of leading companies shifted from heads of production to heads of marketing. Container ships doubled global trade.
3. The Creator (engagement) Economy. In 1971 Herbert Simon predicted, “A wealth of information creates a poverty of attention and a need to allocate that attention efficiently.” The new scarcity turned out to be engagement..."

"Mass participation became the new normal. Stuff is cheap; status comes from creation.
Value is created by engagement."


Paul Saffo - The Creator Economy by Long Now on SoundCloud - Listen to music

In the presentation, this article is mentioned as most important to consider reading.
On of the authors received Nobel's price in economics last year.

idei.fr/doc/wp/2005/2sided_markets.pdf 

Two-Sided Markets: A Progress Report (!)

Jean-Charles Rochet, Jean Tirole

Two-sided market - Wikipedia, the free encyclopedia

The Creator Economy: Futurist Paul Saffo On The New Business Epoch - Forbes

Big Think Interview With Paul Saffo - YouTube

Paul Saffo on "Machines of Loving Grace: Anticipating Advanced AI" - YouTube

Paul Saffo: futurist

5 Trends Shaping the Creator Economy

Amazon to Buy Video Site Twitch for $970 Million - WSJ
"Amazon has acquired Twitch Interactive, a popular Internet video channel for broadcasting and watching people play video games. WSJ looks at the rapid growth of video games as a spectator sport."

similar:
DraganSr: "Energy Internet" : Jeremy Rifkin : The Third Industrial Revolution

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"Creator economy" as defined here is  about content and solution creation, not only about "creative innovation". This means that everybody is now contributing content to the global info-space, by search queries, posts, photos, videos, tweets, as well as using products to solve needs in physical world in semi-original way. The future  shape of this is still not clear, but it may become a big market...

Side observation: soundcloud.com appears to be becoming "youtube for audio" content.