HEY email tool vs Apple App Store

Take a tour of HEY - YouTube

Apple rejects Hey.com App Store updates, mandating in-app subscription - The Verge

"Apple is threatening to remove Hey.com from the App Store if the ambitious new email service doesn’t begin offering an in-app subscription and sharing a cut of its revenue, according to an executive at Basecamp, which makes Hey.
David Heinemeier Hansson, the CTO of Basecamp (and creator or Ruby on Rails) fights back..."

Hey is a wildly opinionated new email service from the makers of Basecamp - The Verge

DHH on Twitter: "Apple has definitively approved HEY in the App Store!! No IAP, no 30% cut, but we’ve opened the door to a free temp address service, and use same app for work accounts. I’m so incredibly relieved! And now HEY is open to EVERYONE! No invite code needed 🎉❤️ 

DHH vs Apple

//www.theverge.com/2020/6/22/21298552/apple-hey-email-app-approval-rules-basecamp-launch

DHH is special! Same trick didn't work for Epic games

Apple just kicked Fortnite off the App Store - The Verge