GDPR rules apply to sites used by residents of EU, essentially the whole world.
The InfoQ eMag: Perspectives on GDPR
"...EU’s General Data Protection Regulation (GDPR) not only comes into effect, but actually produces a body of precedents on what exactly constitutes a violation subject to a fine (which, remember, can be as high as €20 million or 4% of annual global turnover, whichever is greater)..."
"The European Union’s General Data Protection Regulation (GDPR) protects European Union data subjects' fundamental right to privacy and the protection of personal data. It introduces robust requirements that will raise and harmonize standards for data protection, security, and compliance."
"On 25 May 2018, the most significant piece of European data protection legislation to be introduced in 20 years will come into force. The EU General Data Protection Regulation (GDPR)..."
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