Amazon.com: Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth (9780316314046): W. Chan Kim, Renée Mauborgne: Books
from same authors of:
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant: W. Chan Kim, Renée Mauborgne: 0884791291577: Amazon.com: Books
book website:
What is Blue Ocean Shift? | Blue Ocean Shift
"BLUE OCEAN SHIFT is an indispensable and much anticipated follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renée Mauborgne."
Blue Ocean experts |
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