== ideas: "Jobs To Be Done", book: Competing Against Luck ==

podcast + transcript: The “Jobs to be Done” Theory of Innovation @ HBR IdeaCast


Clayton Christensen: "Where does Growth come from?" | Talks at Google - YouTube





podcast interview with author:
Clay Christensen Disrupts Innovation, Again | On Point

Competing Against Luck: The Story of Innovation and Customer Choice: Clayton M. Christensen, Karen Dillon, Taddy Hall, David S. Duncan: 9780062435613: Amazon.com: Books

Amazon.com: The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change) (9781422196021): Clayton M. Christensen: Books

Know Your Customers’ “Jobs to Be Done” @ HBR


Competing Against Luck | Innosight

"Jobs to be done is based on this insight: When we buy a product, we essentially “hire” it to make progress and get a job done. If it does the job well, we hire that same product again. If the product does a crummy job, we “fire” it and look around for something else. 

When companies truly understand what job their customer is hiring their product or service to do, they can see far beyond existing solutions and customers."

Clayton Christensen: The Theory of Jobs To Be Done - HBS Working Knowledge - Harvard Business School + AUTHOR INTERVIEW + BOOK EXCERPT

Understanding the Job - YouTube by Clayton Christensen

What is Jobs to be Done - YouTube
Tim Cook on Apple's strategy and Clayton Christensen's "Jobs to be Done" theory - Business Insider


Here's the best case that software is about to disrupt education - Vox


Turn JTBD Theory Into Practice - YouTube

Jobs to be Done: Theory to Practice: Anthony W. Ulwick, Alexander Osterwalder: 9780990576747: Amazon.com: Books


Strategyn - YouTube

Linking Jobs-to-Be-Done to Strategy | Mihai Ionescu | Pulse | LinkedIn