Sunday, August 28, 2016

IoT smart home: crossing the chasm

Internet of things struggles as use of smart home gadgets flatlines
"Mr Lee said households were most likely to embrace smart home technology when the price comes down significantly, or when manufacturers begin to include it as a standard option, rather than an upgrade. "
THE US SMART HOME MARKET REPORT: Adoption forecasts, top products, and the cost and fragmentation problems that could hinder growth - Business Insider

Smart Home Adoption Curve
"There are many barriers preventing mass-market smart home adoption: high device prices, limited consumer demand and long device replacement cycles. However, the largest barrier is the technological fragmentation of the smart home ecosystem, in which consumers need multiple networking devices, apps and more to build and run their smart home."




Crossing the Chasm - Inbound Marketing
"Too offer businesses come to market with only core products. While this works in the early stage with innovators and early adopters, in order to cross the chasm, you must have a whole product. Pragmatists expect more. They expect the product to work and have all the included features to meet their needs."
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