design: Hamburger vs Menu

Hamburger vs Menu: The Final AB Test

240,000 unique mobile visitors were served the A/B test.

Variation	Unique Visitors	Unique Clicks
Hamburger	120543	1211
Menu	121152	1455

The MENU button was clicked by 20% more unique visitors than the HAMBURGER button.

Android users are almost 3x less likely to click a navigation button than iOS users."

book: Advanced Common Sense - Don't Make Me Think