Wednesday, April 15, 2015

design: Hamburger vs Menu

Hamburger vs Menu: The Final AB Test

menuab2@2x

menuab@2x

240,000 unique mobile visitors were served the A/B test.
VariationUnique VisitorsUnique Clicks
Hamburger1205431211
Menu1211521455
The MENU button was clicked by 20% more unique visitors than the HAMBURGER button.
Android users are almost 3x less likely to click a navigation button than iOS users."


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