Oracle Software in Silicon Cloud ?

While most of "industry" is moving to many ARM based (and Intel low-power chips)
Oracle/Sun is custom designing chips for in-memory database optimization...
What "Cloud" has to do with this?
Oracle's recent effort to become "cloud ready", so it is marketing...

Oracle Software in Silicon Cloud

video: Oracle Streams Search Page

Microsoft is testing alternative hardware improvement for Azure "cloud,"
where a custom programmable co-processor can significantly
improve speed of a server for dedicated purpose: web, database, etc.
Ushering in the Era of Programmable Hardware | Microsoft Research Luminaries | Channel 9