Interview with Jeff Bezos

When I Asked Jeff Bezos The Tough Questions -- No Profits, The Book Controversies, The Phone Flop -- He Proved Why He's A Genius CEO | Business Insider:

"Experiments are, by their very nature, prone to failure. A few big successes compensate for dozens and dozens of things that didn’t work.
...What really matters is, companies that don’t continue to experiment, companies that don’t embrace failure, they eventually get in a desperate position where the only thing they can do is a Hail Mary bet at the very end of their corporate existence. Whereas companies that are making bets all along, even big bets, but not bet-the-company bets, prevail. I don’t believe in bet-the-company bets. That’s when you’re desperate. That’s the last thing you can do."