"Microsoft has removed the licensing fees for Windows Phone 8.1, and at the same time, has lifted hardware requirements except for the use of a Qualcomm processor. Microsoft also launched a portal site recently, designed for wannabe low-cost Windows Phone producers."
Blu, Prestigio and Yezz: Who are these companies designing Windows Phones? — Tech News and Analysis @ gigaom
Finally, Microsoft realized that the competitor is Android, not iPhone.
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