Some complain that:
"...many of Jobs’s patents are on designs—like the look and feel of the iPhone—not on more substantial technical advances..."
That may be exactly what is needed for products to succeed (decommoditize!), by attention to "user experience" (UX), human-interface and production "details". In a word: "excellence", not just "brute force" and "cloning" efficiency.
"You can continuously decommoditize anything! If you have a product, wrap a service wrapper around it. If you have a service, wrap another service wrapper around it. Ask yourself, “What product or service do we have where we’re competing on price? What are the strategies we can implement to decommoditize that product and/or service?”
Remember, once you do it, your competitors will copy you, so you have continually decommoditize. That’s one of the surest paths to higher margins and higher profits."
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