#44. A Summary of ‘The Solution Revolution: How Business, Government and Social Enterprises Are Teaming Up to Solve Society’s Toughest Problems’ by William D. Eggers and Paul Macmillan | New Books in Brief:
"Business involvement with public goods and social goals goes well beyond just brand-building, though. Indeed, it turns out that big profits are also at stake.
To begin with, many companies have come to realize that there is
a fortune to be made by entering non-traditional markets
and catering to the unmet needs of the world’s poorest people
The Solution Revolution: How Business, Government, and Social Enterprises Are Teaming Up to Solve Society's Toughest Problems: William D. Eggers, Paul Macmillan: 9781422192191: Amazon.com: Books
Book Review: 'The Solution Revolution' by William Eggers and Paul Macmillan - WSJ
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