Technology adoption lifecycle - Crossing the Chasm

Technology adoption lifecycle - Wikipedia, the free encyclopedia:

• innovators – had larger farms, were more educated, more prosperous and more risk-oriented
• early adopters – younger, more educated, tended to be community leaders, less prosperous
• early majority – more conservative but open to new ideas, active in community and influence to neighbours
• late majority – older, less educated, fairly conservative and less socially active
• laggards – very conservative, had small farms and capital, oldest and least educated

Crossing the Chasm - Wikipedia, the free encyclopedia

"The most difficult step is making the transition between visionaries (early adopters) and pragmatists (early majority). This is the chasm that he refers to. If a successful firm can create a bandwagon effect in which enough momentum builds, then the product becomes a de facto standard. However, Moore's theories are only applicable for disruptive or discontinuous innovations"