ideas: 50 Cent's 50th Law

Robert Greene and 50 Cent's 50th Law - Business Insider:

"Most people think first of what they want to express or make, 

then find the audience for their idea.

You must work the opposite angle, thinking first of the public.
You need to keep your focus on their changing needs,
the trends that are washing through them. 


Beginning with their demand, you create the appropriate supply."