Google targets Amazon's and Apple's set-top boxes with Android TV platform: @ engadget
Much like on Apple's set-top box or Amazon's Fire TV, Google's platform is a convenient front-end for it to plug video content from its own collection, in this case the Play store. It runs apps from other content providers like Netflix, of course, and allows you to pump live TV through the interface
Android TV @ Google
Google officially unveils Android TV | The Verge
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