TED: Great leaders start with "why" by Simon Sinek

"People don't buy what you do, they buy why you do it."

Simon Sinek: How great leaders inspire action | Video on TED.com:
"Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers ... "







book's site: Start With Why


Simon Sinek - How great leaders inspire action, the golden circle

book: Start with Why: How Great Leaders Inspire Everyone to Take Action: Simon Sinek, Gildan Author: 9781596597600: Amazon.com: Books