Google: 25% of North American Internet Traffic

Google Serves 25 Percent of North American Internet Traffic | Wired Enterprise | Wired.com

"Everyone knows Google is big. But the truth is that it’s huge. On an average day, Google accounts for about 25 percent of all consumer internet traffic running through North American ISPs...Three years ago, the company’s services accounted for about 6 percent of the internet’s traffic."