Three Rules for Making a Company Truly Great - Harvard Business Review:
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1. Better before cheaper—in other words, compete on differentiators other than price.
2. Revenue before cost—that is, prioritize increasing revenue over reducing costs.
3. There are no other rules—so change anything you must to follow Rules 1 and 2.
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:-)
Why Some Companies Last and Others Don't (podcast @ HBR IdeaCast)
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