Publish an app in the Windows Store by June 30 and Microsoft will give you a $100 Visa card. Developers can submit up to 20 applications for a total of $2,000 in rewards (first 10000)
But Microsoft's $100 per app scheme seems flawed on that basis, too. $100 buys a few hours of development time, if that. $100 will cover the annual subscription to publish in the Store (or two years of subscription for individuals), but it's hardly a reason to write an application.
The only apps that could credibly be developed for that kind of budget are the cookie-cutter clone apps, such as the "e-books as applications" that clutter up Apple's App Store. That kind of application is developed once, then replicated dozens of times, simply putting in a different book's text for each version.
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