Microsoft is not Apple...

Chris Sells used to work for Microsoft, and he is well respected and opinionated software developer.

Microsoft will never be Apple, and they should stop trying - SD Times: Software Development News:

The way Microsoft is currently trying to do it is by imitating Apple with secrecy, flash and thrills, all of the things that it has spent the last decade weaning out of its culture; enterprises hate those qualities. Unfortunately, while Microsoft is trying to be the next Apple to regain the traction it lost in the consumer space, Apple is busy increasing its foothold into the enterprise.
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Apple has consistently failed to beat Microsoft on the desktop or in the server room, so Apple changed the game. Instead of imitating Apple to get back into the game, Microsoft needs to embrace its enterprise focus. Don’t be secret, be open. Don’t be flashy, be solid. Don’t be thrilling, be trustworthy.

Don’t be Apple. Be Microsoft.