iPad Mini vs. Microsoft Surface Tablet

iPad Mini Release Date Confirmed Oct. 23 - Can Microsoft Surface Tablet, 32GB Google Nexus 7, Amazon Kindle Fire HD Compete? : Books : Books & Review:

Coming up real fun time for tablets...

October 23: Apple event, most likely to announce iPad Mini, 7.85"

October 25: Microsoft event, to release Surface tablet, 10"

pricing, @eweek Microsoft has finally announce pricing for Surface, that is similar to iPad.
32 GB surface is $499, same as 16 GB iPad, while 32 GB iPad is $599.
Surface with keyboard/cover is $599.

So, compared to HP TouchPad, Microsoft at least didn't "match" the price.
By this may not be enough to make it competitive...
Android tablets have attempted the same, with almost no success.

Apple is selling computing equivalent of Mercedes cars, meaning this is a luxury brand. Even Lexus started competing with price that was 2/3 of German cars... Only much later Japanese brands could compete on features, not only on price. Hyundai is now doing the same, 2/3 of the price for same features, at least until the brand is accepted. Microsoft is trying to sell "Cadillac", and most people expect a "Chevrolet"...