Sunday, October 14, 2012

Google + Napoleon: "Flow Visualization" for Analytics

Google Announces Flow Visualization for Analytics:

"Half the money I spend on advertising is wasted. The trouble is, I don't know which half."
- John Wanamaker

Google took inspiration from Charles Joseph Minard's
1869 graph of Napoleon's campaign in Russia:

(it started with many people on the lift, lost people along the way and back,
and only tiny portion of people came back home...



New Flow Visualization shows the march of users across a site, but it can be sorted to look at specific kinds of users. Web administrators can compare users on different browsers or systems, or from different referrers or countries, to see how their experiences differ on the site.

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