"So what is an “augmented reality catalog”? Apparently you’ll be able to take your phone, point it toward a piece of furniture in the catalog, and see an “X-ray” depiction of the unit. So you’ll get to see what holds the furniture together, but it will also be augmented with links to video clips, 3D models, and digital how-to guides. The paper Ikea catalog isn’t going away anytime soon, but the retailer said it really wanted to bring some digital interaction to it."
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