Will Microsoft’s tablet cost more than an iPad?

http://windows.github.com/ Will Microsoft’s tablet cost more than an iPad? - Therese Poletti's Tech Tales - MarketWatch:

That didn't work for HP, and many Android based tablets...
No point in trying to be "cooler" than Apple,
nobody expects this from Microsoft,
but a reasonable price is expected.

There should be a 8 GB model tightly integrated with Azure
and with no keyboard cover and other "extras", with price of $300.
Plastic is OK. That would really sell, I think.
Microsoft could call such tablet "AzureView".
What does "Surface" means anyway?