How Apple cuts costs?

How Apple cuts costs in building its gadgets - CNN.com

"The costs of parts and manufacturing for Apple's iPhone 4S is estimated to be $196, according to industry research firm IHS iSuppli. That's $453 less than Apple charges for a contract-free phone.
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Apple has more than 60,000 employees, most of whom work in its retail stores.
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During the last three months of 2011, Apple sold
* 37 million iPhones,
* 15.4 million iPads,
* 15.4 million iPods and
* 5.2 million Mac computers, according to the company's financial report.

That netted Apple $46.3 billion in revenue and $13.1 billion in profit,
which is double what Apple made during the same period a year before.

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