The Ins and Outs of Azure Data Factory – Orchestration and Management of Diverse Data - SQL Server Team Blog - Site Home - TechNet Blogs
Azure Data Factory is a fully managed service that does information production by orchestrating data with processing services as managed data pipelines. A pipeline connects diverse data (like SQL Server on-premises or cloud data like Azure SQL Database, Blobs, Tables, and SQL Server in Azure Virtual Machines) with diverse processing techniques (like Azure HDInsight (Hive and Pig), and custom C# activities). This will allow the data developer to transform and shape the data (join, aggregate, cleanse, enrich) so that it becomes authoritative and trustworthy to be consumed by BI tools.