Saturday, November 05, 2016

Great Products / Content vs. Marketing / Process

Steve Jobs Interview Product People should get promoted Over Sales Marketing People - YouTube
What Happens When Companies Forget About the Product - Michael Hyatt

"Using IBM and Xerox as examples, Jobs explained the evolution of large, successful companies:
stage 1: focus on products that solve customer problems.
stage 2: focus on sales and marketing.

stage 3: everything became about cutting costs.
Product quality suffered. Marketing budgets were slashed. Predictably, sales fell even more.
As sales and marketing people rise in the organization, they can edge product people out of leadership. But when expansion trumps innovation, there’s only so much time before the product stops serving customer needs. Jobs warned:

'The product genius that brought them to that monopolistic position gets rotted out by people … who have no conception of a good product vs. a bad product.'

Return to Stage 1:
  • Reconnect to real needs
  • Imagine a better solution
  • Execute with excellence"

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