"Edward Glaeser’s book The Triumph of the City described how cities unfold forever, driven by density and intense variety, while companies all eventually go stagnant and die. Maybe immersion in a downtown could help keep his company unfolding, and maybe bringing company start-up culture to a decaying urban core could restart its vitality.
Zappos bet the company on the idea. They took over the abandoned city hall in the
dead-end part of Las Vegas known as Fremont East and spent $200 million buying up nearby properties, $50 million on local small businesses, $50 million on tech start-ups, and $50 million on education, arts, and culture.
Hsieh’s strategy is to increase:
- “Collisions” (serendipitous encounters);
- “Co-learning” (a community teaching itself); and
- “Connectedness”
(density, diversity, and reasons to engage)."
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