Make More Money by Giving Away Your Most Expensive Product | Flash Foresights from Daniel Burrus | Big Think:
... problem was keeping a major source of revenue flowing, and that’s the long-term parts and service business. Global competitors have created knock-off parts that can be used in place of official Pratt & Whitney parts and they can be serviced by non-Pratt & Whitney technicians.
"take your biggest problem and skip it...
Pratt & Whitney ... they came up with a great idea:
Give customers the jet engine for free and have them pay a service fee based on the hours flown, with Pratt & Whitney taking care of all the service and maintenance..."
This is a similar technique to what Google is doing with Android and Chrome... and causing Microsoft to re-consider long standing "low prices, high volume"...
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