99u books: "Make Your Mark","Maximize Your Potential","Manage Your Day-to-Day"

Make Your Mark - 99u
"Build a business that matters"

"a business book for makers, not managers"

Make Your Mark by - Brian Johnson's PhilosophersNotes
Ideas:

• (start with) Purpose driven, conscious business,
  to make significant impact, change the world;
  (meaning) is intersection of:
• what you love to do
• what can you be great at
• what the world needs (and is willing to pay for)
• (Eat your own) Dog Food: use your own product or service;
  product or service build by passionate individuals who what to use it,
  that you and the team is exited about
• (are you) Ready to Serve, when the customers come
  be in the "game" for the long run, building customer relationships one a time
  "profound service" is about customer "astonishment" with commitment to serve
• it's all about the Character
  Leadership, perseverance, stand up when failing
• Start! don't wait to be "ready", it will almost certainly be too late

"doing the right thing creates more shareholder value"

Maximize Your Potential - 99u
"Success is not about being the best, it is about about always getting better"

Maximize Your Potential by Jocelyn K. Glei - Brian Johnson's PhilosophersNotes

• Permanent beta (Gmail, Amazon "day one")
• Praise: "Smart" => -25%, "Work Hard" => +25%
• Work hard to prove you made a right choice (instead of second guessing) 
• Setbacks as motivation, retry 
• Consider "better you" (little better, "believable possible") in every situation

Manage Your Day-to-Day - 99u

Manage Your Day-to-Day by Jocelyn K. Glei - Brian Johnson's PhilosophersNotes

• Daily Routines: must be "boring"
  (must change something that you do every day to change your life)
• ReaCtive => CReative (same letters; do "creative" work first, before "email")
• Weatlh of information leads to poverty of Attention;
  sustain attention on "deep work" (vs "shallow work") will make huge difference; attention is most important asset for happiness, well being
• "Screen Apnea": work technology as a tool rather than being slave of technology
  when seating in front of a screen, holding breath => not healthy
  "fight or flight" behavior, more impulsive and compulsive behavior
• Rats + Email: craving "random reinforcement" "rewards"  

Video Archive - 99u

Good To Great - Concepts


Blue Badge - Scott Hanselman