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"Build a business that matters"
"a business book for makers, not managers"
Make Your Mark by - Brian Johnson's PhilosophersNotes
Ideas:
![](https://adobe99u.files.wordpress.com/2013/08/book-white-2x2.jpg)
Maximize Your Potential - 99u
"Success is not about being the best, it is about about always getting better"
Maximize Your Potential by Jocelyn K. Glei - Brian Johnson's PhilosophersNotes
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Manage Your Day-to-Day - 99u
Manage Your Day-to-Day by Jocelyn K. Glei - Brian Johnson's PhilosophersNotes
Video Archive - 99u
Good To Great - Concepts
![The Hedgehog Concept: 3 circles Big, Hairy, Audacious Goal (BHAG): Your company should be here Disciplined Thought Relook ...](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_vUi89b3bAiWEC4UXzHcVnMSPeojZcnZmZsI7jjpYJD7s6VpmJFNNSjGxCL6KPRHE_CDkG2CnKmuB_jp_JcXjkwf-rpO7-yjOcL46TQUt5zKSnp8GYq8MgCRh6cqy1zuMEyNI83NDAxcydKWDUtfEbmSrrA2u8VYmlT9pN94iGThZnLRLL3xLNi92WtntGaxiO9RXK-AZ0CJCQ7CWyqpW8=s0-d)
Blue Badge - Scott Hanselman
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Make Your Mark by - Brian Johnson's PhilosophersNotes
Ideas:
- (start with) Purpose driven, conscious business,
to make significant impact, change the world;
(meaning) is intersection of: - what you love to do
- what can you be great at
- what the world needs (and is willing to pay for)
- (Eat your own) Dog Food: use your own product or service;
product or service build by passionate individuals who what to use it,
that you and the team is exited about - (are you) Ready to Serve, when the customers come
be in the "game" for the long run, building customer relationships one a time
"profound service" is about customer "astonishment" with commitment to serve - it's all about the Character
Leadership, perseverance, stand up when failing - Start! don't wait to be "ready", it will almost certainly be too late
"doing the right thing creates more shareholder value"
![](https://adobe99u.files.wordpress.com/2013/08/book-white-2x2.jpg)
Maximize Your Potential - 99u
"Success is not about being the best, it is about about always getting better"
Maximize Your Potential by Jocelyn K. Glei - Brian Johnson's PhilosophersNotes
- Permanent beta (Gmail, Amazon "day one")
- Praise: "Smart" => -25%, "Work Hard" => +25%
- Work hard to prove you made a right choice (instead of second guessing)
- Setbacks as motivation, retry
- Consider "better you" (little better, "believable possible") in every situation
![](https://adobe99u.files.wordpress.com/2013/08/book-black-1x22.jpg)
Manage Your Day-to-Day - 99u
Manage Your Day-to-Day by Jocelyn K. Glei - Brian Johnson's PhilosophersNotes
- Daily Routines: must be "boring"
(must change something that you do every day to change your life) - ReaCtive => CReative (same letters; do "creative" work first, before "email")
- Weatlh of information leads to poverty of Attention;
sustain attention on "deep work" (vs "shallow work") will make huge difference; attention is most important asset for happiness, well being - "Screen Apnea": work technology as a tool rather than being slave of technology
when seating in front of a screen, holding breath => not healthy
"fight or flight" behavior, more impulsive and compulsive behavior - Rats + Email: craving "random reinforcement" "rewards"
Video Archive - 99u
Good To Great - Concepts
Blue Badge - Scott Hanselman
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