Voice-shopping, AR: Google++ vs Amazon
Google is essentially building an anti-Amazon alliance, and Target is the latest to join - Recode
"Voice-shopping partnerships to combat Alexa are just the beginning."
"Google and the country’s biggest brick-and-mortar retailers have one main problem in common: Amazon. Now both sides are acting like they are serious about working together to do something about it... The expansion will allow Target to become a retail partner in Google’s voice-shopping initiative, which lets owners of the Google Home “smart” speaker order items through voice commands like owners of the Echo can do from Amazon.
...Google’s director of augmented reality... pitched retailers ... on working together, and made the case why Google and retailers’ interests are aligned.
While nodding to the obvious threat Amazon poses to retailers, Jones admitted that the e-commerce giant is “also a threat to Google, since a lot of people are going to Amazon first when it comes to product search.” There is plenty of data to back that up."
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